Dressed to Impress
Missguided is a company with brimming with raw ambition and attitude. Born in Manchester in 2009 by entrepreneur Nitin Passi, the fast growing fashion retailer sells clothes and accessories aimed at women aged 16-25 years in 80 countries worldwide.
When we were approached to look at helping them to activate and express their brand in their HQ in Trafford, we knew it was going to be a fun journey. The passion and energy of the team made us smile ear to ear and we wanted to create a space that made them too.
The design we developed together has the fun-loving, high-energy Missguided culture hardwired into every detail. It’s loud, bright, inspiring and gives permission to the team to challenge the norm and push the limits in true Missguided style. Visual culture and social interaction is at the heart of their brand, so it’s natural for the space to express that as it helps to empower the team to live the values every day.
